Our process

In the initial project phase, our team thoroughly understood the mission of SG Next Level Tennis by conducting in-depth interviews with key stakeholders, notably Isis Gill-Reid. We focused on equity, affordability, inclusivity, and tennis access, while simultaneously analyzing existing marketing materials and success stories to identify key themes shaping the website. During persona exploration, we targeted the audience, including girls of color interested in tennis, parents seeking affordable sports programs, and individuals passionate about inclusivity in sports. Extracting insights from Isis Gill-Reid's journey, we aimed to highlight her credibility, achievements, and commitment to student growth. Collaboration was crucial in the Brand Identity Definition phase, emphasizing the creation of a visually compelling brand identity, including a distinctive logo, defined color palette, and typography reflecting SG Next Level's energy and diversity. We ensured visual elements were adaptable and crafted a content strategy for consistency, defining the tone and voice across various materials to reinforce the brand's values and resonate with the target audience.